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Caméra GoPro c'est facile

Autor: Paul Durand Degranges

Número de Páginas: 210

S'il ne vous en faut qu'un, ce sera celui-là : pour 10 € seulement, ce nouveau guide en couleurs est le petit mode d'emploi clair, simple et malin dont vous avez toujours rêvé pour la GoPro, votre fabuleuse "action camera ". GoPro c'est facile est un nouveau guide au format poche, tout en couleurs. Il permet à un utilisateur qui découvre les caméras sportives pour la première fois de se servir de la GoPro de manière simple et sans devoir y consacrer trop de temps. Il ne présente que les notions vraiment indispensables. Les chapitres sont courts. L'apprentissage s'effectue par étape. L'utilisateur suit les instructions proposées afin de passer plus vite à la pratique. Les illustrations d'écrans sont toujours là pour éviter d'être perdu. Des conseils malins permettent aussi de gagner du temps ou de résoudre quelques petites difficultés. Les 12 chapitres de GoPro c'est facile permettent : - mettre en route et bien régler la GoPro - choisir les bons accessoires - filmer dans des situations variées - récupérer ses séquences - monter ses films - animer ses films - les publier sur le Web - filmer comme un pro - entretenir et compléter sa GoPro.

Go Pro Hero 4 Session: A Guide With Tips and Tricks

Autor: Steve Markelo

Número de Páginas: 16

GoPro is a manufacturer of cameras, designed to capture stunning photographs and create high quality films. GoPro is also well recognized and highly acclaimed in manufacturing small cameras that can produce quality photos that are similar to the standards of professionals. Their new GoPro Hero 4 Session is expected to do just that but in a much easier and simpler way.

Go Pro is Billion Dollar Lesson - From Hero to Zero

Autor: Samuel Barbot

Número de Páginas: 168

Essential Insights for Entrepreneurs: How Innovation Drives Success and Why Market Adaptability Determines Survival Dive into the captivating story of GoPro, the company that revolutionized the action camera market before experiencing a dramatic decline. This ebook offers a compelling case study revealing the secrets behind GoPro's triumphs and challenges, providing invaluable lessons for entrepreneurs, leaders, and technology enthusiasts alike. What You'll Discover: The Art of Innovation: How GoPro transformed a simple idea into a cult product, capturing the hearts of millions worldwide. Growth Pitfalls: The strategic missteps and internal challenges that led to the loss of its competitive edge. Adaptation Strategies: Best practices for staying agile and relevant in an ever-evolving market. Leadership and Vision: Essential qualities needed to steer a company through the highs and lows of the tech industry. Universal Lessons: Insights applicable to any business looking to innovate, grow, and thrive in a competitive environment. Why Read This Ebook? Whether you're an established business leader or an aspiring entrepreneur, GoPro's Billion-Dollar Lesson: From Hero to Zero provides...

Growth IQ

Autor: Tiffani Bova

Número de Páginas: 340

¿Conoces las estrategias adecuadas para impulsar el crecimiento de tu organización? ¿Sabes cómo combinarlas, secuenciarlas e implementarlas para tener éxito? Determinar la mejor manera de impulsar el crecimiento de una organización puede parecer una tarea ardua. Según Tiffani Bova no existe un único secreto, sino diez estrategias de crecimiento que cualquier empresario o directivo debería conocer y ser capaz de combinar y de secuenciar con acierto, en función del contexto en el que opere. Después de contribuir a la definición y la implementación de estrategias de crecimiento de empresas como Amazon-AWS, AT&T, Cisco, Dell, Hewlett-Packard, IBM, Microsoft, Oracle, Salesforce, SAP o Starbucks, Tiffani Bova ha escrito un libro que, mediante el análisis en profundidad de treinta casos, expone las oportunidades —y las dificultades— que conllevan las diez estrategias de crecimiento que ha identificado, cómo pueden combinarse entre sí y cómo pueden aplicarse a las organizaciones del siglo XXI. " Una digna sucesora de Michael Porter. El libro de Bova es una joya rara, pues abre la puerta a ideas y actitudes novedosas. Aquí no hay respuestas facilonas, solo sabiduría...

Catalogue SIP CLASSIC VESPA Vespa Tuning, Spareparts & Accessories,english

Número de Páginas: 940

Applied Marketing

Autor: Daniel Padgett , Andrew Loos

Número de Páginas: 418

Applied Marketing, 3rd Edition is a comprehensive yet concise modern marketing course that blends solid academic theory with practitioner experience to help students master the core concepts, develop a practical understanding of how to apply marketing principles, and gain perspective on how top marketers operate in today’s business world. Co-authors Dan Padgett, an academic, and Andrew Loos, a practitioner,blend solid academic theory and agency-owner experience to offer students an insider’s view of marketing by bridging the gap between marketing principles taught in the classroom and those same principles as applied by business professionals. Taking a student-centric approachby using digital assets to teach students, as well as having students use digital resources for learning, encourages students to develop their critical-thinking skills by applying core concepts to real-world scenarios.

Marketing Digital Ed.2025

Autor: Juan José Castaño Díez , Susana Jurado Cerón

Número de Páginas: 257

Ud4. Comunicación digital (MD)

Autor: Juan José Castaño Díez , Susana Jurado Cerón

Número de Páginas: 36

EBOOK: Marketing: The Core

Autor: Kerin

Número de Páginas: 608

EBOOK: Marketing: The Core

Applied Marketing

Autor: Rochelle Grayson , Daniel Padgett , Andrew Loos

Número de Páginas: 386

Tomorrow’s professionals need a practical, customer-centric understanding of marketing’s role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

EBOOK: Foundations of Marketing, 6e

Autor: John Fahy , David Jobber

Número de Páginas: 454

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student...

Drones For Dummies

Autor: Mark Lafay

Número de Páginas: 288

The fast and easy way to pick out, set up, and learn to fly your drone Ready to soar into the world of unmanned aircraft? Drones For Dummies introduces you to the fascinating world of UAVs. Written in plain English and brimming with friendly instruction, Drones For Dummies provides you with the information you need to find and purchase the right drone for your needs, examples of ways to use a drone, and even drone etiquette and the laws and regulations governing consumer drone usage. Plus, you'll discover the basics of flight, including how to use a drone to capture photos and video. Originally designed to assist in military and special operations applications, the use of drones has expanded into the public service sector and the consumer market for people looking to have a good time flying an aircraft remotely. Drones For Dummies covers everything you need to know to have fun with your UAV, and is packed with cool ways to expand your drone's use beyond simply flying. Pick the perfect drone to suit your needs Properly set up and fly a drone Use a drone to capture images and footage with a camera Tips for maintaining your drone If you're interested in the exciting new technology of ...

Organizaciones Exponenciales

Autor: Salim Ismail , Michael S. Malone , Yuri Van Geest

Número de Páginas: 414

Durante los últimos cinco años, el mundo empresarial ha sido testigo del surgimiento de una nueva generación de empresas las Organizaciones Exponenciales (ExO) que han revolucionado la forma de acelerar su crecimiento mediante el uso de la tecnología. Una ExO puede transformar el modo lineal e incremental en que las empresas tradicionales crecen, mediante el uso de activos como su comunidad, personal bajo demanda, Big Data, Inteligencia Artificial y otras nuevas tecnologías, hasta alcanzar un rendimiento diez veces superior al de empresas similares. Tres visionarios del mundo de los negocios Salim Ismail, Yuri van Geest y Mike Malone han investigado este fenómeno y han documentado diez características de las Organizaciones Exponenciales. En este libro, Organizaciones Exponenciales, acompañan al lector en su viaje para conocer cómo, cualquier compañía, desde una startup a una gran multinacional, puede convertirse en una ExO, mejorando su rendimiento y evolucionando al siguiente nivel.

Principles of Marketing

Autor: Philip Kotler , Gary Armstrong , Lloyd C. Harris , Hongwei He

Número de Páginas: 1644

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research

El poder de las pequeñas ideas

Autor: David C. Robertson , Kent Lineback

Número de Páginas: 260

Sabemos que la supervivencia de las empresas puede depender más de una innovación de tipo radical que de otra incremental y sostenida en el tiempo. Este libro demuestra que existe una tercera vía que no es ni sostenida ni disruptiva: una estrategia de bajo riesgo y alta recompensa que todos los directivos deberían entender e implantar para adelantarse a sus competidores. Este enfoque se caracteriza por tres elementos clave: • Crear una familia de innovaciones complementarias en torno a un producto o servicio, las cuales trabajan juntas para hacer ese producto más atractivo y competitivo. • Las innovaciones complementarias trabajan conjuntamente en una única estrategia u objetivo. • A diferencia de la innovación disruptiva, esta no cambia el producto central en su esencia. En este libro práctico, dirigido a directivos que buscan nuevas estrategias de innovación y a responsables de la creación de nuevos productos, David Robertson y Kent Lineback nos muestran una tercera forma de innovación lógica y duradera que muchas empresas líder, como LEGO, Gatorade, Disney o Novo Nordisk, han utilizado para evitar amenazas competitivas y conseguir grandes beneficios.

The Interaction Field

Autor: Erich Joachimsthaler

Número de Páginas: 215

Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market. Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down. In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems. The future is going to be...

Postphenomenology and Media

Autor: Stacey O'neal Irwin , Galit Wellner , Yoni Van Den Eede

Número de Páginas: 295

Postphenomenology and Media: Essays on Human–Media–World Relations sheds light on how new, digital media are shaping humans and their world. It does so by using the postphenomenological framework to comprehensively study “human-media relations,” making use of conceptual instruments such as the transparency-opacity distinction, embodiment, multistability, variational analysis, and cultural hermeneutics. This collection outlines central issues of media and mediation theory that can be explored postphenomenologically and showcases research at the cutting edge of philosophy of media and technology. The contributors together enlarge the range of thinking about human-media-world relations in contemporary society, reflecting the interdisciplinary range of this school of thought, and explore, sometimes self-reflexively and sometimes critically, the provocative landscape of postphenomenology and media.

Strategic Management

Autor: Jeffrey H. Dyer , Paul C. Godfrey , Robert J. Jensen , David J. Bryce

Número de Páginas: 563

Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, the book engages students with an easy-to-understand learning experience to strategic management concepts. This International Adaptation sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more. Every chapter now includes new questions to help readers test their understanding of the subject. There are also new Mini-Cases and Strategy in Practice vignettes that are contemporary and more relevant to the global scenario.

Strategic Marketing Management

Autor: Syed Akhter , Barney Pacheco

Número de Páginas: 287

The fourth edition of Strategic Marketing Management helps your students understand why strategies are developed, how strategies should be developed, what type of strategies are appropriate for different market conditions, and how strategies achieve a sustainable competitive advantage. The authors explain how beliefs and knowledge about markets shape the development of strategies and how to become effective and ethical decision makers.

Mobile Technologies in Libraries

Autor: Ben Rawlins

Número de Páginas: 137

The ever expanding usage of mobile technologies has dramatically changed how we access information and how we as a society expect to access information. With mobile technologies becoming available to an increasing majority of the population, users are constantly connected to information. The rapid expansion of mobile technology has had a profound impact on many different sectors, industries, and institutions, among those that have been affected are libraries. With more users expecting access to information and resources in a mobile optimized format, libraries have had to adapt to meet the needs of users. This has entailed evaluating various library services and resources to determine how to best meet the needs of mobile users. Additionally, mobile technology has changed the way that websites are designed, and has led to an increasing popular type of web design know as responsive web design (RWD). This enables web developers to design websites with one code base that are optimized for a wide range of devices from desktop computers to smartphones. Libraries must keep their mobile services current or risk becoming obsolete. Based on research, examples, and experience using mobile...

iPad and iPhone Video

Autor: Jeff Carlson

Número de Páginas: 209

For anyone who has ever used an iPhone or iPad, you know there is a powerful video camera inside that can shoot phenomenal HD video and is incredibly easy to use . But simply shooting video is only one step to visualizing and digitizing your creative efforts. In iPad and iPhone Video, bestselling author Jeff Carlson shows you how to best harness the powers of these remarkable devices. Jeff explores all the steps to shooting great video in a variety of scenarios, from outdoor sunny arenas to dark concert venues. He’ll explain everything you need to know about editing the results in order to tell your story better and to give polish with attention to color, light, audio, and more. Once you’re happy with the results, he’ll give you the step-by-step details for sharing the video via YouTube and Vimeo and give you best practices for keeping friends, family, and other audiences in the loop. With over 300 million iPads and iPhones sold, consumers around the world already own the most versatile filmmaking tool ever made... they just don’t know it yet! This book will help them understand and unlock the potential packed into every one of these devices.

The Power of Little Ideas

Autor: David Robertson

Número de Páginas: 287

The logical and enduring way to innovate. Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including...

Roads and Airports Pavement Surface Characteristics

Autor: Maurizio Crispino , Emanuele Toraldo

Número de Páginas: 936

Roads and Airports Pavement Surface Characteristics contains the papers presented at the 9th International Symposium on Pavement Surface Characteristics (SURF 2022, Milan, Italy, 12-14 September 2022). The symposium was jointly organized by the Italian company that manages Italy’s National Roads (ANAS –Ferrovie dello Stato Italiane Group), the World Road Association (PIARC) and Politecnico di Milano. The contributions aim to improve the quality of pavement surface characteristics while accomplishing efficiency, safety, sustainability, and addressing new generation mobility needs. The book covers topics from emerging research to engineering practice, and is divided in the following sections: Advanced and performing construction methods and equipment Next generation mobility Data monitoring and performance assessment Surface features and performances| Maintenance and preservation treatments Pavement management Economic and political strategies Safety and risk issues Minimizing road impacts Sustainability and performances issues about materials and design Pavements surfaces and urban heat islands Weather conditions impact Airport pavements Roads and Airports Pavement Surface...

Nunca dejes de empezar

Autor: Marco Meana Lama

Número de Páginas: 220

En muchas ocasiones el miedo es lo que hace frenar a las personas en su progreso. El miedo a cambiar para así evolucionar y mejorar es el principal problema social que no tenemos en cuenta. Imagina cuántos proyectos, empresas e ideas se ha llevado por delante el miedo. Te bloquea, te impide continuar, te hace infeliz. Este libro hará que analices tus circunstancias y entiendas tu entorno, y te incitará a cambiar, evolucionar y mejorar tu vida luchando contra el miedo a progresar. Nunca dejes de empezar será tu mejor aliado para seguir creciendo, sin dejar de aprender. Impulsará tu curiosidad a través de ejemplos reales y te motivará al cambio gracias a los consejos y métodos prácticos que contiene. Es el momento de dejar atrás las inseguridades: emprende la batalla contra el miedo que te hará libre. Marco Meana Lama es de Miranda de Ebro, provincia de Burgos (España). Graduado en empresariales por la Universidad Complutense de Madrid, actualmente trabaja en el sector financiero en Londres. Descubrió que una de sus pasiones es motivar y ayudar a la gente, eso es lo que le empuja a escribir. Con su libro Emprende y gana ayudó y sigue ayudando a miles de lectores, en...

Filmer et photographier avec un drone

Autor: Eric De Keyser

Número de Páginas: 168

Pour réussir de belles photos et vidéos aériennes avec un drone, il faut maîtriser à la fois les techniques de pilotage et de prise de vue, mais aussi faire preuve de créativité. Ce livre écrit par un professionnel de l'image vous fournira tous les conseils pratiques tirés de sa grande expérience pour choisir le drone et les accessoires qui correspondent le mieux à vos attentes, perfectionner et adapter votre pilotage à la prise de vue, déterminer les meilleurs réglages photo et vidéo, réaliser les plus beaux mouvements de caméra et les meilleurs cadrages en fonction des sujets, exploiter toutes les possibilités de votre drone, opérer en toute sécurité et en toute légalité... Une fois que vous aurez lu cet ouvrage très illustré, l'image aérienne n'aura plus de secrets pour vous ! [Source : 4e de couv.]

HCI International 2021 - Late Breaking Papers: Design and User Experience

Autor: Constantine Stephanidis , Marcelo M. Soares , Elizabeth Rosenzweig , Aaron Marcus , Sakae Yamamoto , Hirohiko Mori , Pei-luen Patrick Rau , Gabriele Meiselwitz , Xiaowen Fang , Abbas Moallem

Número de Páginas: 620

This book constitutes late breaking papers from the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held in July 2021. The conference was planned to take place in Washington DC, USA but had to change to a virtual conference mode due to the COVID-19 pandemic. A total of 5222 individuals from academia, research institutes, industry, and governmental agencies from 81 countries submitted contributions, and 1276 papers and 241 posters were included in the volumes of the proceedings that were published before the start of the conference. Additionally, 174 papers and 146 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of HCI, addressing major advances in knowledge and effective use of computers in a variety of application areas.

Growth Marketing Strategy

Autor: Rose Jia

Número de Páginas: 281

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment. Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers. Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to ...

Musings on Markets: Articles from 2008-2014

Autor: Aswath Damodaran

Número de Páginas: 955

In the ever-evolving world of finance, clarity and insight are precious commodities. Enter Professor Aswath Damodaran, the mind behind the influential blog "Musings on Markets." This unassuming corner of the internet, launched in 2008, serves as a platform for his insightful commentary on current financial events, valuation methodologies, and emerging trends. Damodaran's ability to break down complex financial concepts into digestible terms has made him a beloved figure among investors and students. Professor Damodaran, or "Aswath" as he's affectionately known to his readers, isn't your typical Wall Street guru. His writing is refreshingly devoid of jargon, laced with wit, and grounded in a passion for demystifying complex financial concepts. Think of "Musings on Markets" as your friendly neighborhood professor, patiently explaining the intricate workings of financial markets through clear explanations, insightful analyses, and a healthy dose of real-world examples. Aswath Damodaran is a distinguished professor of finance at the Stern School of Business, New York University. Renowned for his groundbreaking work in corporate finance and valuation, Damodaran has been instrumental in ...

Marketing

Autor: Dana-nicoleta Lascu

Número de Páginas: 515

Essentials is a shorter, more concise treatment than most competitors and is known for its "easy read" and memorable examples. The eighth edition updates every topic to reflect the transformative shifts in marketing in an era of rapid technological change and economic and political uncertainty. This edition presents the latest innovations and strategies in digital marketing – including social media marketing, mobile marketing, and online marketing. The eighth edition also offers fresh insights into the impact of environmental developments and explores new areas related to customer relationship management, customer valuation, marketing analytics, brand communities, dynamic pricing, and sustainability.

Patent Interference Practice Handbook

Autor: Jerome Rosenstock

Número de Páginas: 5514

One procedural misstep in patent interference practice can put an invention at risk. Patent Interference Practice Handbook is the only book that leads you step by step through proper procedure at every stage of the interference process, before and after declaration. Covering practice before the U.S. Patent Office, the District Courts and the Court of Appeals for the Federal Circuit, this intensely practical guide shows you exactly how to: Assess elements such as anticipation, use or sale, obviousness, abandonment, suppression, concealmentEstablish patentabilityDetermine priorityMeet reduction-to-practice standardsMeet all burden of proof requirementsAvoid export license violationsFile preliminary statements and motionsBring civil actions or appeals after interference.At every stage of his p

MARKETING LESSONS

Autor: Makarand Upadhyaya , Binod Mishra, , Saveeta Pawar

Número de Páginas: 157

Solving a marketing case study doesn’t only mean understanding one company. You need to focus on the entire market associated with that company. Without a market, the company cannot have a business to focus on. And that’s why companies create market segments to categorize where the business would be more successful. Why do companies make it to the top ranks? Because of the stronger foundation and thorough understanding of the market. When you choose a case to study, you choose a whole bunch of related cases in it. As mentioned in the first chapter, there are six ways to write a case study. Your objective should be clear and your research should be focused on the specified factors of the companies. Marketing case studies are different. Your focus is not only on the specifications of the case but rather on the promotional and marketing strategies applied by the case to gain recognition. Today, the market has changed a lot, companies are evolving, and naturally, the marketing strategies are changing with time. Social media is making more impact than television or news marketing. However, traditional marketing ways are still alive and some companies are still using them. For...

20 Great Career-Building Activities Using YouTube

Autor: Adam Furgang

Número de Páginas: 66

More than three-quarters of teens between the ages of fifteen and seventeen watch more videos on YouTube than they watch traditional TV, according to the BBC. The online video sharing service has videos about news and pop culture, TV shows, how-to videos, music videos, movie trailers, political and historic speeches, and sports events, among other videos. Celebrities promote their work and businesses advertise their products and services on YouTube. This resource offers teens tips on how they can use YouTube to help with their personal creative endeavors, artistic expression, school-related projects, college applications, job prospects, and personal development.

Hero 5 Black: The Complete Guide

Autor: Michael Galeso

Número de Páginas: 80

The latest release from GoPro is the new Hero5 Black camera. This new device is the latest in the Hero line of cameras and was released to the public in October 2016 along with another Hero camera; the Hero5 Session. The Hero5 has received accolades for staying true to the GoPro standard of being rugged but savvy and modern. Since its release, the reviews refer to primary features that include the sealed rubberized chassis that enables its use in any climate or environment. Other notable features of the new camera include its Waterproof depth rating of up to 33 feet, voice control for giving instructions to the device, one button control, two (2) rear touchscreen display and wind-noise reduction. The camera also boasts automatic upload to the Cloud, Wi-Fi and Bluetooth connection capabilities, twelve (12) megapixels for still images, time lapse and Wide Dynamic Range modes and 30 frames per second video recording capabilities. The new camera also boasts built-in GPS and 1times twelve (12) CMOS Sensor.

Documentary's Expanded Fields

Autor: Jihoon Kim

Número de Páginas: 321

Documentary's Expanded Fields: New Media and the Twenty-First-Century Documentary offers a theoretical mapping of contemporary non-standard documentary practices enabled by the proliferation of new digital imaging, lightweight and non-operator digital cameras, multiscreen and interactive interfaces, and web 2.0 platforms. These emergent practices encompass digital data visualizations, digital films that experiment with the deliberate manipulation of photographic records, documentaries based on drone cameras, GoPros, and virtual reality (VR) interfaces, documentary installations in the gallery, interactive documentary (i-doc), citizens' vernacular online videos that document scenes of the protests such as the Arab Spring, the Hong Kong Protests, and the Black Lives Matter Movements, and new activist films, videos, and archiving projects that respond to those political upheavals. Building on the interdisciplinary framework of documentary studies, digital media studies, and contemporary art criticism, Jihoon Kim investigates the ways in which these practices both challenge and update the aesthetic, epistemological, political, and ethical assumptions of traditional film-based...

Tout sur ma caméra GoPro pour les Nuls, nouvelle édition

Autor: Paul Durand Degranges

Número de Páginas: 335

Pas grave si vous n'avez pas la doc, ce " Pour les Nuls " a réponse à tout ! Un " Pour les Nuls " qui a réponse à tout, c'est un " Pour les Nuls " qu'il vaut mieux avoir toujours sous la main. Surtout quand il s'agit de maîtriser la GoPro, la caméra d'action la plus populaire au monde. Dans cette nouvelle édition plus de 250 questions/réponses pour ne jamais caler. Pour les débutants et les habitués : Choisir sa caméra GoPro Choisir des accessoires pour la GoPro Mettre en fonction la caméra Effectuer les réglages de la caméra Comprendre les différents modes de prise de vue Filmer et photographier Télécommander la caméra Transférer et utiliser les fichiers sur l'ordinateur Monter un film avec GoPro Studio Partager ses films sur Internet Logiciels pour la GoPro Trucs et astuces

Play Bigger

Autor: Al Ramadan , Dave Peterson , Christopher Lochhead , Kevin Maney

Número de Páginas: 137

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Exponential Organizations

Autor: Salim Ismail , Michael S. Malone , Yuri Van Geest

Número de Páginas: 246

Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year "EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business." —Ray Kurzweil, Director of Engineering at Google In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level....

A History of Cycling in 100 Objects

Autor: Suze Clemitson

Número de Páginas: 226

A fascinating and quirky look at the history of cycling through 100 objects that have changed the bicycle as we know it. Have you ever wondered why the leader's jersey at the Tour de France is yellow? Where Graeme Obree's record-breaking bike 'Old Faithful' got its nickname? Or the role of bloomers in bicycle design? Find out in this absorbing and quirky look at the history of cycling and the development of bike-related design through 100 pivotal objects. Charting the journey from the laufmaschine to the Brompton, through the early prototypes and the two-wheeled toys of the aristocracy, to the speed machines we know today. Filled with fascinating photographs and illustrations, this book immerses you in the history of cycling – from the boneshaker via the bicycle powered washing machine, to cuddly lions and ball bearings.

Night Speed

Autor: Chris Howard

Número de Páginas: 243

An addictive new drug fuels superhuman strength and speed in this action-packed sci-fi thriller that will have fans of Scott Westerfeld and Marie Lu on the edge of their seats. Only those young enough can survive tetra, a dangerous drug that creates a pulse-pounding rush of enormous strength and incredible speed. Seventeen-year-old Alana West has been trained to use tetra so she can pursue the young criminals who abuse its power—criminals like the one who nearly killed her kid brother. On tetra, Alana is unstoppable—an explosive blur as she surges through New York City. But with the clock ticking down to her eighteenth birthday, Alana will soon be too old for the rush . . . when just one more dose will prove deadly. Supported only by her steady handler, Tucker, Alana goes undercover, infiltrating an elite gang of breaknecks to stop their supply of the drug. But when Alana gets trapped on the wrong side of the law, she learns the breaknecks are not quite what they seem—especially Ethan, the boy who seems to see the truth inside her. With her dependency on tetra increasing, Alana must decide where her loyalties lie, before the rush ends. Forever.

Guide de la GoPro Hero & Fusion :

Autor: Hiddenstuff Entertainment

Número de Páginas: 29

Apprenez à utiliser votre appareil GoPro comme un pro ! Ce guide est destiné à tous ceux qui cherchent à capturer des vidéos époustouflantes sur leur appareil GoPro. Compatible avec GoPro Fushion, Hero 4,5,6, & 7. Ce livre couvre tout ce que vous devez savoir : - Prendre de superbes photos et vidéos - Photos à intervalle de temps - Rotation des photos - Partagez vos vidéos et photos - Photographie sous-marine - Composition d’un film - Utilisation des batteries - Résolution et champ de vision - Utilisation du cardan - Techniques de montage vidéo - ET BIEN PLUS ENCORE !