Libro Costco

Se acabó el promedio

Autor: Todd Rose

Número de Páginas: 185

Combinando la ciencia y la historia con sus propias experiencias, Rose trae a la vida la historia sin narrar de cómo llegamos a aceptar la idea científicamente equivocada de que se pueden usar los promedios para entender a las personas, y ofrece una poderosa alternativa: los tres principios de individualidad. ¿Estás por encima del promedio? ¿Es tu hijo un estudiante de primer nivel? ¿Es tu empleado una persona introvertida o extrovertida? Todos los días se nos mide con la vara de los promedios; se nos juzga por lo cercanos o lejanos que estamos a ella. La suposición de que una medida que nos compara con el promedio, como los escalones en el desarrollo, las pruebas de personalidad, los resultados estandarizados de exámenes y las evaluaciones de desempeño, revela algo significativo en cuanto a nuestro potencial se encuentra tan grabado en nuestra conciencia, que pocas veces lo cuestionamos. Todd Rose nos dice que esa suposición es espectacular y científicamente, errónea. En este libro, Rose demuestra que nadie es promedio. Pero aunque sabemos que los seres humanos aprendemos y nos desarrollamos de maneras distintas, estos patrones exclusivos de conducta se pierden en...

Business Statistics for Competitive Advantage with Excel 2016

Autor: Cynthia Fraser

Número de Páginas: 482

The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasises communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range...

The SAGE Handbook of Marketing Ethics

Autor: Lynne Eagle , Stephan Dahl , Patrick De Pelsmacker , Charles R. Taylor

Número de Páginas: 1019

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Starting an eBay Business For Dummies

Autor: Marsha Collier

Número de Páginas: 388

eBay is the world’s marketplace! If you’re ready to turn your hobby into an online business, Marsha Collier knows exactly how to help. Packed with proven techniques for boosting your business, Starting an eBay Business For Dummies, 3rd Edition includes the steps to success that you’ll want to know. More than a million people are earning regular income on eBay. Those who are earning the most know how to set up a business, find and manage inventory, use auction management software to best advantage, get freebies on shipping, and run their businesses professionally. Marsha Collier was one of the first, and she shares all the secrets she’s learned. In this fun and easy guide to getting your online business off and running, you’ll discover how to: Attract more bidders to your auctions Set up a professional business Find out what sells and what doesn’t Increase bidder confidence with strong listings Price your items to sell Reduce your costs by shipping more efficiently Work with a PayPal account and collect your money Understand legal issues such as taxes and licenses Keep appropriate records Improve your image with outstanding customer service Marsha Collier has been so...

Sustainable Marketing

Autor: Mark Peterson

Número de Páginas: 375

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

Sustainable Enterprise

Autor: Mark Peterson

Número de Páginas: 561

This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to...

Computational Linguistics and Intelligent Text Processing

Autor: Alexander Gelbukh

Número de Páginas: 541

This two-volume set, consisting of LNCS 6608 and LNCS 6609, constitutes the thoroughly refereed proceedings of the 12th International Conference on Computer Linguistics and Intelligent Processing, held in Tokyo, Japan, in February 2011. The 74 full papers, presented together with 4 invited papers, were carefully reviewed and selected from 298 submissions. The contents have been ordered according to the following topical sections: lexical resources; syntax and parsing; part-of-speech tagging and morphology; word sense disambiguation; semantics and discourse; opinion mining and sentiment detection; text generation; machine translation and multilingualism; information extraction and information retrieval; text categorization and classification; summarization and recognizing textual entailment; authoring aid, error correction, and style analysis; and speech recognition and generation.

Strategic Management

Autor: John A. Parnell

Número de Páginas: 665

Balancing theory with practice, this fully updated fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

Plunkett's Airline, Hotel & Travel Industry Almanac 2008: Airline, Hotel & Travel Industry Market Research, Statistics, Trends & Leading Companies

Autor: Plunkett Research Ltd

Número de Páginas: 498

Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research.

Social Sustainability for Business

Autor: Jerry A. Carbo , Viet T. Dao , Steven J. Haase , M. Blake Hargrove , Ian M. Langella

Número de Páginas: 274

Social Sustainability for Business demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard, accepted "business model," with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a sustainable business model for workers, consumers, communities, society, the planet, or any of its inhabitants and ecosystems. The authors argue that the current commercial system depletes natural resources, denigrates human rights, and inhibits positive social and technological innovation. To address these issues, they focus on societal goals—such as a sustainable planet, meeting human rights of workers, and safe products for consumers—and outline steps that organizations and individuals must take to achieve them. Readers will gain insight into the psychological barriers to and influences on sustainable behavior. They will also learn how reconsidering corporate social responsibility and business ethics can stop and reverse the destruction of a profit-based approach. Cases on modern examples of sustainability or lack thereof explain how establishing and maintaining a socially sustainable...

Encyclopedia of Business in Today's World

Autor: Charles Wankel

Número de Páginas: 537

Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced around the world.

Analysis Without Paralysis

Autor: Babette E. Bensoussan , Craig S. Fleisher

Número de Páginas: 286

Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses. These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges. The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business’ data more effective, accurate, and actionable. Accessibly written, the authors walk readers through the entire business analysis process and then explain each of today’s most valuable analysis tools so business professionals will be able to make better decisions about their company’s strategy and operations--and achieve better results. The Second Edition includes three new analytical tools and updates all of the prior edition’s data and examples. For each tool, the authors present clear descriptions,...

Introduction to Information Systems

Autor: R. Kelly Rainer , Brad Prince

Número de Páginas: 595

Introduction to Information Systems, 9th Edition delivers an essential resource for undergraduate business majors seeking ways to harness information technology systems to succeed in their current or future jobs. The book assists readers in developing a foundational understanding of information systems and technology and apply it to common business problems. This International Adaptation covers applications of the latest technologies with the addition of new cases from Europe, Middle East, Africa, Australia, and Asia-Pacific countries. It focuses on global business environment for students to understand the norms of using technology while operating on online platforms for exploring new avenues in different geographical locations. The book includes real business scenarios of how latest technologies such as Big Data, Cloud Computing, Blockchain, and IoT are perceived and adopted across countries. New cases highlight key technology issues faced by organizations such as designing and implementing IT security policies, dealing with ethical dilemma of securing customer data, moving IT infrastructure to cloud, and identifying how AI can be used to improve the efficiency of business...

Management

Autor: Christopher P. Neck , Jeffery D. Houghton , Emma L. Murray

Número de Páginas: 849

Management, Third Edition introduces students to the planning, organizing, leading, and controlling functions of management with an emphasis on how managers can cultivate an entrepreneurial mindset. The text includes 34 cases profiling a wide range of companies including Lululemon, Nintendo, Netflix, Trader Joe’s, and the NBA. Authors Christopher P. Neck, Jeffrey D. Houghton, and Emma L. Murray use a variety of examples, applications, and insights from real-world managers to help students develop the knowledge, mindset, and skills they need to succeed in today’s fast-paced, dynamic workplace. This title is accompanied by a complete teaching and learning package.

Sustainable Financial Investments

Autor: Brian Bolton

Número de Páginas: 244

Is it possible for an investment to be good for a firm's profitability without also being good for the environment, employees, or community? Bolton connects these seemingly disparate ideas to show how to incorporate economic costs, benefits, cash flows, and risks into the evaluation of any type of investment.

Profit at the Bottom of the Ladder

Autor: Jody Heymann

Número de Páginas: 281

Most managers assume that surviving, especially in recessions, requires slashing wages, benefits, and other workforce expenses. And lowest-skilled workers are often viewed as the most expendable. In Profit at the Bottom of the Ladder, Jody Heymann overturns these assumptions. Drawing from thousands of interviews with employees from front line to C-suite at companies around the world, Heymann shows how enterprises have profited more by improving working conditions. She also demonstrates that lower-skilled employees - in call centers, repair services, product assembly - aren't expendable. They can determine 90 percent of companies' profitability. High performers positively shape customers' perceptions of businesses, driving satisfaction and loyalty. To attract, train, and retain top-caliber people in these roles, you must enhance working conditions, creating a system in which your company and its employees profit together. Profit at the Bottom of the Ladder shows what works - from stock options for bakers to flexibility for factory workers to career tracks in call centers. Featuring cases from companies around the globe - including a leading concrete manufacturer in India, a top...

Getting Multi-Channel Distribution Right

Autor: Kusum L. Ailawadi , Paul W. Farris

Número de Páginas: 387

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line,...

Service Management

Autor: Jay Kandampully

Número de Páginas: 341

“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an...

Notes from a Postman - A Collection of Poems, Thoughts, and Prayers

Autor: Jonathan C. Hyatt

Número de Páginas: 102

An inspirational book based upon the author, Jonathan C. Hyatt's, spiritual journey as a Christian youth, throughout his adulthood. As a youth, Jonathan learns to unlock his heart by writing his thoughts and prayers in his letters to God; however, as a young man, life soon gets busy for Hyatt and he rarely finds the inspiration to write. His letters remain saved, tucked away, in a cedar chest, almost forgotten. Several years pass and his pen remains silent. At last, through the spontaneous kindness, of a young boy named Abel, Hyatt receives his inspiration to write once again. Suddenly, he begins to write his thoughts, reflections and prayers intertwined with Bible passages which speak to his heart. Inspiration later comes through his own personal struggles and his wife's battle with cancer. Encouraged by his family and friends, Hyatt's writing collection becomes a book, which he hopes will inspire many people, to a closer walk with God, in their spiritual journey.

Framing and Managing Lean Organizations in the New Economy

Autor: Darina Lepadatu , Thomas Janoski

Número de Páginas: 267

This book examines the dominance and significance of lean organizing in the international economy. Scholars from each discipline see lean production as positive or negative; the book blends theory with practice by sorting out these different academic views and revealing how lean is implemented in different ways. The first part synthesizes academic research from a range of disciplines—including, engineering, sociology, and management—to present the reader with an integrated understanding of the benefits and drawbacks of lean management. The second part links this theory to practice, with a set of case studies from companies like Apple, Google, Nike, Toyota, and Walmart that demonstrate how lean is implemented in a variety of settings. The book concludes with three models, explaining how Toyotism, Nikefication with offshoring, and Waltonism provide full or less complete models of lean production. It clearly presents the positive and negative aspects of lean and insights into the culture of lean organizations. With its rich interdisciplinary approach, Framing and Managing Lean Organizations in the New Economy will benefit researchers and students across a range of classes from...

Shopper's Paradise

Autor: Arthur Asa Berger

Número de Páginas: 135

Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of different kinds of retail stores on American society. It has sections on some of the most important retail genres, such as Internet stores (Amazon.com), department stores (Neiman Marcus), coffee shops (Starbucks), big-box stores (Walmart, Costco) and a number of other kinds of stores such as dollar stores, malls, and farmers markets. It also has a discussion of consumer cultures. The subtext in the publication is the notion that shopping is connected with a desire to return to paradise, from which we were excluded due to Adam and Eve’s behavior in the Garden of Eden. Thus, the term “paradise” has two meanings. It is written in an accessible style and makes use of material from a variety of journalists and scholars who write about the retail industry and consumer cultures.

China-Focused Cases

Autor: Ceibs Case Center

Número de Páginas: 206

This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove...

Management with Online Study Tools 12 Months

Autor: Danny Samson , Timothy Donnet , Richard L. Daft

Número de Páginas: 960

Samson/Daft/Donnet's Management is a robust foundation text providing a balance of broad, theoretical content with an engaging, easy-to-understand writing style. It covers the four key management functions - planning, organising, leading and controlling - conveying to students the elements of a manager's working day. Along with current management theory and practice, the authors integrate coverage of innovation, entrepreneurship, agile workplaces, social media and new technology throughout. This sixth edition features a new author on the team and contains updates to content based on recent research. Real-life local and international examples showcase the ongoing changes in the management world. Focusing on a 'skills approach', they bring concepts to life for students, supporting motivation, confidence and mastery. Each part concludes with a contemporary continuing case study, focusing on car company Toyota as it faces managerial challenges and opportunities in the region.

Ethical Theory and Business

Autor: Denis G. Arnold , Tom L. Beauchamp , Norman E. Bowie

Número de Páginas: 619

Ethical Theory and Business is the authoritative guide to business ethics and CSR, with cutting edge theoretical readings and cases.

Sun Tzu for Execution

Autor: Steven W Michaelson

Número de Páginas: 171

While most other titles on Sun Tzu emphasize the strategic or philosophical nature of Sun Tzu's writings, this guide will show readers how to implement The Art of War tactically and operationally. It promotes savvy strategic principles from Sun Tzu such as: share rewards, coordinate resources, and choose your timing. "Sun Tzu for Execution" enables readers to achieve results and improve their bottom line. Filled with insight commentary and examples from companies that are best in class at execution, "Sun Tzu for Execution" makes strategy actionable.

Costco Wholesale Household Almanac

Número de Páginas: 240

Articles, charts, lists, photographs and illustrations to help you eliminate confusion and uncertainty about topics such as stocking your kitchen, talking about your health, straightening up your home office, taking, editing, storing and sharing digital photos, doing laundry, preparing a home emergency kit and buying electronic gadgets for you car.

Directory of Corporate Counsel, 2023 Edition

Número de Páginas: 4774

Pop Culture Places

Autor: Gladys L. Knight

Número de Páginas: 1128

This three-volume reference set explores the history, relevance, and significance of pop culture locations in the United States—places that have captured the imagination of the American people and reflect the diversity of the nation. Pop Culture Places: An Encyclopedia of Places in American Popular Culture serves as a resource for high school and college students as well as adult readers that contains more than 350 entries on a broad assortment of popular places in America. Covering places from Ellis Island to Fisherman's Wharf, the entries reflect the tremendous variety of sites, historical and modern, emphasizing the immense diversity and historical development of our nation. Readers will gain an appreciation of the historical, social, and cultural impact of each location and better understand how America has come to be a nation and evolved culturally through the lens of popular places. Approximately 200 sidebars serve to highlight interesting facts while images throughout the book depict the places described in the text. Each entry supplies a brief bibliography that directs students to print and electronic sources of additional information.

The Big Squeeze

Autor: Steven Greenhouse

Número de Páginas: 384

Why, in the world's most affluent nation, are so many corporations squeezing their employees dry? In this fresh, carefully researched book, New York Times reporter Steven Greenhouse explores the economic, political, and social trends that are transforming America's workplaces, including the decline of the social contract that created the world's largest middle class and guaranteed job security and good pensions. We meet all kinds of workers—white-collar and blue-collar, high-tech and low-tech, middle-class and low-income—as we see shocking examples of injustice, including employees who are locked in during a hurricane or fired after suffering debilitating, on-the-job injuries. With pragmatic recommendations on what government, business and labor should do to alleviate the economic crunch, The Big Squeeze is a balanced, consistently revealing look at a major American crisis.

Cases in Human Resource Management

Autor: David Kimball

Número de Páginas: 98

Cases in Human Resource Management provides students with insights into common challenges, dilemmas, and issues human resource managers face in the workplace. Using a wide variety of well-known companies and organizations, author David Kimball engages students with original, real-world cases that illustrate HRM topics and functions in action. Each case is designed to encourage students to find new solutions to human resource issues and to stimulate class discussion. Case questions challenge students to think critically, apply concepts, and develop their HRM skills. The contents are organized using the same topical coverage and structure as most HRM textbooks, making Kimball the ideal companion for any introductory HRM course.

Human Resource Management

Autor: Talya Bauer , Berrin Erdogan , David Caughlin , Donald Truxillo

Número de Páginas: 641

Human resources is rapidly evolving into a data-rich field but with big data comes big decisions. The best companies understand how to use data to make strategic workforce decisions and gain significant competitive advantage. Human Resource Management: People, Data, and Analytics, Second Edition introduces students to the fundamentals of talent management with integrated coverage of analytics in every chapter. Features tied to SHRM competencies and data exercises give students hands-on opportunities to practice the analytical and decision-making skills they need to excel in today’s job market. Whether your students are future managers or future HR professionals, they will learn best practices for managing talent across the lifecycle in the changing workplace. This title is accompanied by a complete teaching and learning package. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS...

Nomad Investment Letters to Shareholders

Autor: Nick Sleep , Qais Zakaria

Número de Páginas: 290

This book compiles the full, unedited versions of every letter Nick Sleep and Qais Zakaria sent to Nomad Investment Partnership shareholders from 2001 to 2013. While most of the letters can be found online, this book compiles them into a more easily readable format. The collection is born out of a desire to offer the following benefits to the investment community: - Effortless Navigation: Gone are the days of cumbersome PDFs or archived documents. This clear, optimized layout ensures a seamless reading experience on any e-reader. - Preserving the Legacy: These shareholder letters are more than just annual reports. They chronicle the journey of Nomad Investment Partnership. By compiling them in this permanent volume, I want to ensure their preservation for future generations.

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